Increasingly the baby boomer generation (those born 1947 to 1964) presents a sizable and lucrative market. Financially buoyant with an insatiable appetite for new mid-life challenges, the 45 to 65 segment is a dynamic consumer with strong spending power.
There is no time like now to tap the silver market in Singapore through a diverse range of lifestyle products and services designed for the mature community. This bustle forms the backdrop of Silver Industry Conference and Exhibition (SICEX) 2008, designed to harness the opportunities of the silver market, as well as to position Singapore as a regional leader in the emerging silver industry in Asia.
Organised by Singapore's Silver Industry Committee (SIC), SICEX 2008 is supported by the Ministry of Community Development, Youth & Sports (MCYS) and SPRING Singapore. This 4-day regional event comprises a Conference and an Exhibition centred on 4 key areas: Healthcare & Wellness, Travel & Leisure, Financial and Technology.
Check out the Conference which boasts internationally renowned speakers including:
Nobel Prize Winner Prof Robert Merton, Harvard Business School 
Prof Williem van Gelder, Global Director Research of Numico 
Dr Joseph Coughlin, founder and Director of the Massachusetts Institute of Technology AgeLab 
And many others
Visit www.sicex.com.sg for more information.

Who Should Attend
Policy Makers 
Government Officers 
Academia 
Researchers 
Industry Consultants 
Marketing Professionals 
Healthcare / Rehabilitation Providers and Administrators 
Financial Planners 
Leisure / Travel / Wellness Providers 
Assistive Technology Consultants 
Voluntary Welfare Officers 
Owners, Operators, Managers and Developers for the mature industry